Creating Messages That Get Optimum Results by David Masachke

Creating Messages That Get Optimum Results by David Masachke

This is where the real meat of e-marketing begins.
You have a list of
hungry subscribers at your fingertips and now you
need to convert them
into customers. You want to send them the best offer
possible, presented
in the best possible light.

In order to accomplish this, you need to create
effective sales copy.

Good copy includes many elements: voice and style,
proper grammar, spelling
and punctuation, emphasis on benefits and much more.
Let's talk a bit about
each of these.

Voice/Style

Your messages should sound professional without
sounding "stuffy'.

You need to find your unique voice to connect with
your subscribers.
Pretend that you are sitting across the table from a
friend and write
as if you were speaking to them (leaving out, of
course, things like
swear words or references to your personal life).

You should also keep close watch over pronoun usage.
Talk directly to the
subscriber and avoid using the word "I" as much as
possible. Be personable,
but not too personal.

English 101

We all make mistakes in our writing at times. Your
subscribers will probably
forgive you for a few gaffes. However, you don't want
to send out horribly
written messages. Always run your copy through a
spell-checker. Brush up on
your grammar and punctuation skills if you've gotten
rusty.

Focus on Benefits

Never place your focus on selling the product or its
features alone. People
want to know what the product can do for them. For
example: will it save them
time? Will it save them money? Will it bring more
love into their life?

Remember that most consumers, even if they swear
otherwise, purchase
products that they desire, and not products they
need. Self-gratification
and self-improvement always lay behind the buying
impulse.

Offer Useful Content First

Are you giving your subscribers useful information?
You need to win them
over first with lots of high quality, free content
before you begin making
offers. Your sales pitches should be periodic in
nature.

It's a really bad idea to flood your list with offers
every single day of
the week. If you want, you can bury an affiliate link
or two in each
newsletter as long as it points to a useful resource
in the context of
your content. Just go easy on the special offers,
though.

The best way to prime your subscribers is through
scarcity. Your offers
should be something subscribers look forward to
receiving, rather than
something easily predictable.

Calls to Action

When you do finally send an offer to your list, don't
be shy about letting
your subscribers know what action you want them to
take. If you want them
to buy a product, sign up for a membership, visit a
site, etc..then offer
them the link and tell them to go for it.

Sprinkle your link several times throughout the copy
for maximum effectiveness.

Dave Maschke

-----
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-----
About the Author
Dave Maschke is the owner of multiple websites, and lives in Ohio with his wife and daughter

Creating Messages That Get Optimum Results by David Masachke

Creating Messages That Get Optimum Results by David Masachke

This is where the real meat of e-marketing begins.
You have a list of
hungry subscribers at your fingertips and now you
need to convert them
into customers. You want to send them the best offer
possible, presented
in the best possible light.

In order to accomplish this, you need to create
effective sales copy.

Good copy includes many elements: voice and style,
proper grammar, spelling
and punctuation, emphasis on benefits and much more.
Let's talk a bit about
each of these.

Voice/Style

Your messages should sound professional without
sounding "stuffy'.

You need to find your unique voice to connect with
your subscribers.
Pretend that you are sitting across the table from a
friend and write
as if you were speaking to them (leaving out, of
course, things like
swear words or references to your personal life).

You should also keep close watch over pronoun usage.
Talk directly to the
subscriber and avoid using the word "I" as much as
possible. Be personable,
but not too personal.

English 101

We all make mistakes in our writing at times. Your
subscribers will probably
forgive you for a few gaffes. However, you don't want
to send out horribly
written messages. Always run your copy through a
spell-checker. Brush up on
your grammar and punctuation skills if you've gotten
rusty.

Focus on Benefits

Never place your focus on selling the product or its
features alone. People
want to know what the product can do for them. For
example: will it save them
time? Will it save them money? Will it bring more
love into their life?

Remember that most consumers, even if they swear
otherwise, purchase
products that they desire, and not products they
need. Self-gratification
and self-improvement always lay behind the buying
impulse.

Offer Useful Content First

Are you giving your subscribers useful information?
You need to win them
over first with lots of high quality, free content
before you begin making
offers. Your sales pitches should be periodic in
nature.

It's a really bad idea to flood your list with offers
every single day of
the week. If you want, you can bury an affiliate link
or two in each
newsletter as long as it points to a useful resource
in the context of
your content. Just go easy on the special offers,
though.

The best way to prime your subscribers is through
scarcity. Your offers
should be something subscribers look forward to
receiving, rather than
something easily predictable.

Calls to Action

When you do finally send an offer to your list, don't
be shy about letting
your subscribers know what action you want them to
take. If you want them
to buy a product, sign up for a membership, visit a
site, etc..then offer
them the link and tell them to go for it.

Sprinkle your link several times throughout the copy
for maximum effectiveness.
About the Author
Dave Maschke is the owner of multiple websites, and lives in Ohio with his wife and daughter

Unlock Your Prospect's Mind From The Inside by Michael Nicholas

Unlock Your Prospect's Mind From The Inside by Michael Nicholas

A prospect's mind is an intimate place where something I

call The Inner Score Keeping System dwells.

Simply put, it's a fundamental model that you can use as a metaphor to help explain the way prospects govern their
inner decision-making.

It's true that a potential buyer will profile several things

in the background while evaluating an offer. Many little decisions are made along the way that lead up to the BIG
yes or no final decision.

Some of these are subconscious thoughts while other times

one may even notice their own mind chatter. However, in any case, a decision process is in action.

In the situation where a prospect is evaluating a sales

offer, here is an overview of events going on deep inside the prospect's mind.

While responding to the offer, the prospect instinctively invokes a scoring system, which helps in evaluating the offer.

We ALL have this judgment system inside of us that we respond with.

This Inner Score Keeping System occurs mostly behind the scenes as we don't focus on the inner process. Although it
is transparent to us, it's still there.

It deals with the balancing scale of acceptance and rejection. When we buy, it assists us in weighing our decisions based on emotions and logic.

When positive emotions are triggered in a sales offer, they theoretically score acceptance points, which are intended to
collectively add-up over rejection.

Rejection points always lean toward discouraging the buy.

Thus, in this virtual score-keeping setting, points equal positive or negative measurements of emotions (or logic) in proportion to the sales offer. This inner-judgment that we invisibly process, determines the outcome of the offers we evaluate.

We, as the prospective buyer, keep calculating this inner score in the background. The sales copy attempts to win us over by scoring maximum acceptance points, provoking the
action to buy.

You know when you get a gut feeling 'to buy or not to buy', this is our inner score keeping system I am talking about.

It regulates our buying behaviors and helps us make buying decisions.

Thus, when a prospect interfaces with a sales letter offer, it instinctively prompts this decision making process. It
all comes down to a final response to the offer.

Ultimately, the prospect will either accept the offer to buy... or reject the offer and leave.

Hence: The Inner Score Keeping System.

The overall message I am suggesting here is to learn to think like a buyer if you want to get on the other side of
the sale... the selling side.

Of course we all have plenty of buying experience. But, since we do no not usually think about the process when we
buy, we miss the boat on knowing what actually makes us buy.

In other words, when we buy, we are not considering all of the elements that add up to the final buying decision. We
just buy or pass on the offer.

However, there is much to be learned from this and thinking like a buyer is by far the best way to unlock your
prospect's mind to make the sale!

By Michael Nicholas
(c) 2005

About the Author
Michael Nicholas is the author of, Order Button Triggers.
His ground breaking ebook focuses on how to get prospects to
click the order button to buy. Featuring over 30 years of
Internet marketing experience combined, Michael brought in
top marketers to tell how they do it. Click for FREE info==
==> http://www.orderbuttontriggers.com/special-report.htm