Is Your Copy Upside Down? by Karon Thackston

Is Your Copy Upside Down? by Karon Thackston

by Karon Thackston2003
http://www.copywritingcourse.com

As a professional copywriter, Ive seen my share of copywriting mistakes. One that seems to be particularly common is writing copy thats upside down. When you do thiswhen you dont relay your message in the correct orderyou lose your audiences attention, and the sale!

Youve probably seen copy that reads something like:

Professional Virtual Assistant Services
For over seven years, we have been providing virtual assistant services to the global community. With a proven history of excellence, you are guaranteed quality when you select ABC Company for your virtual assistant needs. Youll find your load lightened, your schedule freed, and your business day more organized so you can spend your time making money instead of chasing your tail. Virtual assistants allow you to do more of what you love to do!

Whats important in this paragraph? Yes, experience (over seven years) is necessary. And quality (you are guaranteed quality) is vital. But what is it that will catch the attention and deliver the true message about virtual assistants?

Its this section: Youll find your load lightened, your schedule freed, and your business day more organized so you can spend your time making money instead of chasing your tail. Virtual assistants allow you to do more of what you love to do! Soif this is the most important partwhy is it at the end? Because the copy is upside down, thats why!

Lets rework this section of copy and turn it right side up so it will grab the readers attention and make him/her understand what virtual assistants *really* do.

Professional Virtual Assistants Lighten Your Load
Tired of running around, feeling like youre out of control? Have too much to do and not enough time to do it. Those are the situations where virtual assistants are a lifesaver! By using a professional virtual assistant, youll find your load lightened, your schedule freed, and your business day more organized. Youll be able to spend your time making money instead of chasing your tail. Virtual assistants allow you to do more of what you love to do!

For over seven years, we have been providing Virtual Assistant services to the global community. With a proven history of excellence, you are guaranteed quality when you select ABC Company for your virtual assistant needs.

See the difference? Weve hit a nerve. Weve gotten the readers attention right up-front by appealing to their emotional needs and wants. Weve shown them the end result of using this virtual assistant service, and then backed it up with facts.

I know I say it over and over, but its a true statement Most buying decisions are emotional so your ad copy should be, too.

When writing any type of advertising copy, remember to place your best information up top (right side up), instead of at the bottom (upside down) where it may, or may not, be read. When you do, youll get greater readership and more sales!


About the Author
Most buying decisions are emotional. Your ad copy should be, too! Let Karon write targeted copy and ezine articles for you. Visit her site at http://www.ktamarketing.com, or learn to write your own copy at http://www.copywritingcourse.com. Dont forget to subscribe to Karons free ezine at http://www.ktamarketing.com/ezine.html.