Super Adjectives Boost the Power of Your Copy by Karon Thackston

Super Adjectives Boost the Power of Your Copy by Karon Thackston

By Karon Thackston2004
http://www.learn-copywriting.com

Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words. Others are alter-ego Super Adjectives that leap into your customers minds in a single bound. Adjectives are boring, but Super Adjectives impress, inspire, and convince your customers more effectively.

Look at these examples to see what I mean:

Before

Great Top for Hot Summer Days

When its hot outside, this top will help keep you cool. Made of cool nylon, youll love how it sheds moisture. Available in four pastel colors.

After

Perfect Tank Top for Hot Summer Days

When the temperatures are steamy outside, this tank will help keep you remarkably cool. Made of breathable 100% nylon, youll love how it sheds moisture. Available in four spring-fresh colors.

See the difference? The latter paints a more vivid picture of the tank top than the former.

Try this

Before

The Prestige Collection is a unique selection of ceiling fans available at Hastings Home Center. The Prestige Collection offers all the quality craftsmanship, and dependable performance, you expect from Hastings along with styles so pretty they take ceiling fans to the next leveland dress your home for any occasion.

After

The Prestige Collection is a distinctive selection of elegantly designed ceiling fans available exclusively at Hastings Home Center. The Prestige Collection offers all the expert craftsmanship, and whisper-quiet performance, you expect from Hastings. In addition, you get styles so stunning they take ceiling fans to the next leveland exceptionally dress your home for any occasion.

Whats the difference? Why are the afters so much more powerful than the befores? Because compelling adjectives were used. Adjectives let the reader know more about the product and develop a connection with it. But boring ordinary adjectives arent the answer. You need Super Adjectives to entice your readers. For example, instead of just cool nylon, we say breathable nylon. The colors arent just pastel colors, they are spring-fresh colors. When you read that, you begin to envision what the colors look like. They arent deep, dark colors. They are delicate shades found during the springtime.

Instead of saying a unique selection, we said a distinctive selection. Rather than quality craftsmanship, its expert craftsmanship. Not just dependable performance, but whisper-quiet performance.

Where do you find these Super Adjectives? They are all over the place! Heres a short list. You can also visit free sites like http://www.thesaurus.com for more.

Adjectives vs. Super Adjectives

Appealingattractive, alluring, fascinating
Bestexcellent, unsurpassed, paramount
Cooltrendy, fashionable, hip
Differentunusual, exclusive, special
Easyeffortless, trouble-free, user-friendly
Fabuloustremendous, magnificent, remarkable
Handyfunctional, ideal, well-suited
Improvedenhanced, superior, refined
Leadingfirst-rate, top-notch, supreme
Mouthwateringtasty, savory, succulent
Newinnovative, fresh, inventive
Powerfulforceful, persuasive, compelling
Reliabledependable, steadfast, trustworthy
Safesecure, fully guarded, guaranteed
Uniquedistinctive, rare, matchless
Vividvibrant, brilliant, stunning
Wonderfulmagnificent, amazing, astonishing

Take some time to go beyond the ordinary. Find a few Super Adjectives to use in your copy in order to boost excitement and interest in the products/services you write about. That added attention Super Adjectives bring can easily correlate to additional sales.


About the Author
Tired of endlessly searching the Net in hopes of finding the latest copywriting techniques? Need an up-to-date directory filled with the best ways to learn copywriting? Visit http://www.learn-copywriting.com today for the widest collection of the most popular copywriting resources available

Interactive Sales Letter Skyrockets Conversions with 2 Simple Questions by Scott Stevenson

Interactive Sales Letter Skyrockets Conversions with 2 Simple Questions by Scott Stevenson

There are many tactics and techniques that go into converting visitors into buyers. However, this article will prove to you why creating an interactive sales letter will be the most critical weapon in your modern marketing arsenal to accomplish this.

Most Internet Marketers rely on their savvy copywriting techniques and persuasive skills learned over the years from the offline print world. These concepts go back to the 1920s, where person-to-person dialog took a backseat due to the new mass media platform to push the sales message in various advertising forms. Today, Internet Marketers assume this is still the only option when it comes to online sales letters, since the reader is not physically present and cannot give immediate corrective-feedback.

In a minute, Ill tell you why this will be their downfall

Your sales letter is your voice to convey your benefits and offerings to the masses. The only reason a visitor is even at your site is to see if you have a solution to their problem. Effectively convince them that you have the solution for a reasonable price, overcome any objections and you get the sale! Simple. Right?

Wait a minute! How do I know whats most important to each different visitor. How do I convince an unknown reader that I have their solution?

Good questions. You may have one product with various benefits, or many different affiliate products which you promote. Which benefit or product should you focus on so that each specific visitor has no choice but to rip out their wallet and start spewing out credit card numbers?

Read this part carefully

All persuasive sales letters (no matter how hypnotic and enticing) must anticipate the mindset and views of the visitor. As a copywriter, youve been given the task of being a mind reader. You are forced to write your sales letter in such a way that it answers every possible question and objection. And when possible, trigger the emotional desire that was brought with each visitor. This can be quite daunting, considering that each visitor has their own specific desires and questions relevant to their unique situation. But the bottom line is -- you must satisfy the visitor's quest for meaningful, relevant information before they will say yes!

Now I am going to unveil a powerful and exclusive formula to do just that. Discover the hidden desires deep inside the minds of each and every one of your visitors. You will have the all-knowing power of what each wants from you.

All that you have to do is master the super-amazing-advanced-top-secret proven technique real live salespeople all over the world have used for years to dig out that elusive customer desire. They ask!

Thats right. The corrective feedback to strategic questions allows any sales person to drill-down to identify and focus on exactly what the customer is looking for and not waste each others time in the process. The main goal in any corrective feedback dialog is to narrow down the customers problem -- and to provide a solution.

STOP! Hold on.... I thought we were talking about sales letters here. Sales letters cant ask the visitor whats most important to them and just morph itself to focus on that!

Well, if thats what youre thinking, I have no choice but to believe that you are not keeping up with new technology. Remember I said I would tell you what will be the Internet Marketers downfall? Here it is -- They forget that they are on the Internet. Plain and simple.

By posting a web page and some great copy, Internet Marketers feel thats the best they can hope for. They forget about the underlying technology running the show. They are riding a vehicle of interactive communication that is still evolving. However, the horse-blinders are only showing them a new place to display a once-printed direct mail sales letter, without exploring the possibilities.

Dont fall into this trap!

An ecommerce website should be an interactive conversation to communicate relevant information for each visitors questions and eventually persuade a sale. It is not just a digital billboard.

FACT: Yes, with todays advancements in technology, YOU CAN convert your static online sales page to a fully interactive sales letter that asks the reader questions, and in turn, dynamically generate specific, relevant offers dependant upon the readers answers. This is all done instantly, without linked pages, without page flashes, and most importantly -- without the reader ever knowing.

Are the bells going off yet?

Can you see the potential of being able to ask each of your readers a question and have a special suitable benefit or offer waiting for them to readbefore they even get to it -- automatically? What do you think will happen to your conversion rate if your interactive sales letter actually spoke differently to each reader -- knowing what each wanted, and offered it?

In fact, you'll be able to deal a knockout blow to your competition by having the only access to your readers mind. While your competition is analyzing their data and graphs from another day-late-and-a-dollar-short survey, youre reaching into the minds of your readers, and pulling out sales on the spot!

The purpose of this article is to open your mind. Be proactive in creating different techniques of online promotion. There is something new that can be developed every day. Just use your imagination. Be creative and remember that you can make money by solving a customers problem. The goal is to find out what each potential customer is looking for and offer a solution to satisfy that. Period!

About the Author
Scott Stevenson is the creator of the Interactive Sales Letter?. Dedicated to bringing your business to the next level of online interactive marketing, he provides a more detailed in-depth eCourse on his exclusive Interactive technique, at no cost, just by visiting http://www.InteractiveSalesLetter.com/course right now!